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With its new 30-second TVC, WINDTRE has gone live with a new ‘WINDTRE Luce & Gas’ campaign, offering electricity and gas to its customers through a partnership with provider Acea Energia.

As Tommaso Vitali, B2C Marketing & New Business Director of WINDTRE says, the campaign reveals a new form of closeness to people. “Our goal is to simplify the daily life of customers and to make WINDTRE a point of reference for the management of all home utilities, with an offer characterized by clarity, reliability and proximity, thanks also to the capillarity of our sales network”.

The partnership also brings commercial advantage to both WINDTRE and Acea Energia, with both companies now able to upsell to their respective customer bases. As President of Acea Energia, Valerio Marra, says, “With this partnership, Acea Energia confirms itself as a reliable and innovative player in the energy market which aims to expand its presence throughout the Italian territory.”

The TVC itself sees an energy that emanates from a W3 store, filling the streets with light, finally arriving in the homes of WINDTRE customers – including brand ambassador Rosario Fiorello, whose living room glows with warmth.

New or existing WINDTRE customers can subscribe to the launch offers at 3000 WINDTRE stores, and pay a fixed monthly contribution, regardless of consumption.

Watch the TV spot here.